Sunday, April 1, 2012

Perception Dictates Reality (especially if you've had a couple too many)

At first I thought it was an April Fool's joke, but there it was in black and white, the newspaper ink smudging slightly on my fingers. Right below the story about the attempts to revitalize Britain's local pubs was a scientific explanation for the phenomenon known around the world, especially to college students, as "beer goggles". According to the results of a study published in the appropriately named journal Alcohol in 2010, the consumption of alcoholic beverages reduces our ability to judge facial symmetry. Because facial symmetry is generally an indicator of good genetics, it's also one of the key elements in the perception of attractiveness. The study, which was the work of researchers from London's Roehampton University, also found that the effect was slightly more pronounced in women than men. At this point, I think I would be wise to say something about limited sample size and quit while I'm ahead.

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