Any doubts that the current management of Borders doesn't know what they're doing are further dispelled by the recent announcement that they're attempting to end their deal with Seattle's Best Coffee to operate the in-store cafes in favor of doing it themselves (again). As reported by
Bloomberg News, the reason is that Borders feels that operating their own cafes would "generate significant cost savings, and boost cafe profitability." Maybe I'm missing something, but I could swear that cutting costs and boosting profits was the rationale for making the arrangement with Seattle's Best Coffee and ditching some very bright and talented people in the process. For their part, Seattle's Best is
trying to block Borders attempt to end the deal, though, I can't help but wonder if it's really a fight worth having. Here again, maybe I'm missing something.
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